I have chosen the Pokemon Commercial from the 2016 Super Bowl because I have a slight personal preference to Pokemon. (Edit: I actually love Pokemon). It was Pokemon's first Super Bowl appearance, so they would hopefully give a very good first impression. The name brand recognition of Pokemon also helps in the success of the advertisement.
The message that this advertisement is saying is that anyone can do, well..... anything. A young boy training to be a runner, a girl beating several chess players in rapid succession, a football team getting hyped in the locker room, etc. The message is quite direct, being the only heard dialogue spoken, other than the screams of crowds. The symbolism shown is these people doing incredible things by merely telling themselves that "They can do it".
Some elements of design are the use of CG - or computer generated - Pokemon. I like that they only show up at the end of the commercial, giving them a higher sense of importance. The Pokemon also give a sort of name brand recognition, as Pokemon is the best selling media franchise. (See here). The elements used to convey the main message of the ad is the use of a more subdued color palette to show the tough world that these people are trying to prove themselves in. It is mostly brown, grey, and black to show the bleakness of the world in which these people live in, and the adversity that they have to overcome. Another element used is the sound design. The world is often loud and the background chatter is constantly going, however the people are only saying one line, "I can do this". It is heard clearly over the constant chattering, giving it a clear message to the audience that anything can happen, no matter what others say or what distractions get in your way.
I feel that this advertisement shows excellent quality visual/audio communication to show that the color and sound design helped push the narrative that anyone can become anything you set their minds to. The dull colors and loud background noise helps show the chaotic world that tries to force them down. However, the ones who push themselves can overcome this chaotic world and achieve their dreams. The world is a hard, chaotic place, but the ones who can rise above this world and "do this", they can do whatever they put their minds to.
The message that this advertisement is saying is that anyone can do, well..... anything. A young boy training to be a runner, a girl beating several chess players in rapid succession, a football team getting hyped in the locker room, etc. The message is quite direct, being the only heard dialogue spoken, other than the screams of crowds. The symbolism shown is these people doing incredible things by merely telling themselves that "They can do it".
I feel that this advertisement shows excellent quality visual/audio communication to show that the color and sound design helped push the narrative that anyone can become anything you set their minds to. The dull colors and loud background noise helps show the chaotic world that tries to force them down. However, the ones who push themselves can overcome this chaotic world and achieve their dreams. The world is a hard, chaotic place, but the ones who can rise above this world and "do this", they can do whatever they put their minds to.
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